I work hard so your users don’t have to,
by creating user experiences that are instinctive, effective and easy to learn.

Hello! I’m Alan Trow-Poole, I’ve been designing digital experiences for over 20 years. I’m based in the UK and have worked for companies across Europe and the USA. I’m also a creative designer and very comfortable brainstorming concepts, and creating visuals that communicate ideas user journeys or information architecture.

I’ve been fortunate to work for many well-known clients. I’ve given many talks at conferences, on varied topics including UX Design, visual communications to Enterprise Resource Planning (ERP). I’ve also guest lectured (Graphics for Web publishing) at the University of California, Santa Cruz (“Silicon Valley” Campus).

I’ve worked with some amazing clients.

Featured Work

National Grid electricity pylons in a field.

National Grid

Case Study
UX design of National Grid’s electricity transmission SCADA displays.

DHL

Case Study
Highlighted examples of several enterprise and mobile UX applications I’ve designed for DHL.

Fish & Chips

Case Study
Applying UX Principles to improve the usability of intranet content.